A new casino opening in Maryland next month has already begun promoting itself through a play-for-fun internet casino. Using technology provided by Aristrocrat and GameAccount, the play-for-free casino is integrated into the brick-and-mortar casino’s management system so that the operator can better track its players and market to them.
Named Maryland Live! Casino, the new facility is a 12-acre complex that will open in the City of Hanover on June 6. The facility will contain 4,750 slot machines and electronic table games in addition to restaurants and a live entertainment venue.
The play-for-free online casino was created with Aristrocrat’s nLive turnkey product and is branded to the brick-and-mortar facility. An additional Aristocrat product, Oasis 360, integrates the data derived from players on the play-for-free casino with the data derived from players at the brick-and-mortar casino. The combined data will help create rewards based on an individual player’s total gaming experience both on the internet and at the casino premises.
“The launch of Myliveonlinecasino.com enables us to pre-enroll customers into our Live! Rewards player club database and begin tailoring rewards to members before they even visit Maryland Live! Casino,” said Robert J. Norton, president and general manager of the casino.
The play-for-free internet site also uses virtual currency technology provided by GameAccount Network, which is Aristocrat’s partner for online gaming in the U.S. market.
Maryland Live! Casino is operated by the Cordish Companies. It will become only the second casino to open in the state of Maryland. The first opened in September 2011 and is operated by Penn National Gaming in the City of Perryville.
See: Aristocrat’s press release
See: GameAccount’s press release